In Nudge, behavioral economists Thaler and Sunstein tout choice architecture as if it’s a new idea. Tobacco companies (and other merchandisers) have used it since time immemorial. Public health leaders have relied on a similar approach, “social marketing,” for the public good. For more about Nudge, choice architecture, behavioral economics, health incentives, and so-called outcomes-based wellness programs, see our post “Be Afraid: Behavioral Economics and Outcomes-Based Wellness.”
behavioral economics, children, choice architecture, cigarettes, smoking, youths
This entry was posted on May 14, 2011, 10:44 pm and is filed under Commentary, Employee Wellness Programs, Uncategorized. You can follow any responses to this entry through RSS 2.0.
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Choice Architecture
In Nudge, behavioral economists Thaler and Sunstein tout choice architecture as if it’s a new idea. Tobacco companies (and other merchandisers) have used it since time immemorial. Public health leaders have relied on a similar approach, “social marketing,” for the public good. For more about Nudge, choice architecture, behavioral economics, health incentives, and so-called outcomes-based wellness programs, see our post “Be Afraid: Behavioral Economics and Outcomes-Based Wellness.”
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behavioral economics, children, choice architecture, cigarettes, smoking, youths
This entry was posted on May 14, 2011, 10:44 pm and is filed under Commentary, Employee Wellness Programs, Uncategorized. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.